London: Global financial technology company LemFi has appointed British Bangladeshi fintech professional, business consultant and media entrepreneur Shah Yousuf to lead the Bangladesh corridor across its international markets, reinforcing the company’s commitment to one of the world’s largest remittance markets.

The appointment comes during a significant period of growth for LemFi. The company recently announced London was to be its global headquarters and committed to investing £100 million in the UK over the next five years. Today, LemFi serves more than 2 million customers across 30+ countries and processes over US$1 billion in monthly payments.

Originally launched as a digital remittance platform, LemFi has rapidly evolved into a comprehensive financial platform built specifically for migrant communities. Alongside fast, secure and affordable international money transfers, the company now offers multi-currency accounts; savings and credit solutions; Send Now, Pay Later (SNPL); credit monitoring; and, following its recent acquisition of Wealth8, investment and wealth building services. LemFi’s long term vision is to become the financial platform of choice for migrants by helping them manage and grow their financial lives wherever they live.

Bangladesh is one of the world’s largest remittance receiving countries, with millions of Bangladeshis living and working overseas sending billions of pounds home every year. LemFi sees the Bangladesh corridor as a strategic market and aims to provide innovative, secure and accessible financial services while building long term trust with Bangladeshi communities around the world.

As Head of Bangladesh, Shah will lead LemFi’s Bangladesh corridor across its global sending markets. His responsibilities include market strategy, commercial growth, strategic partnerships and community engagement, while working with teams and partners across the United Kingdom, the United States, Europe, Canada, Australia and other countries where Bangladeshi communities live and work. He will also support LemFi’s wider South Asia strategy.

Although many people recognise Shah through his work with London Bangla, LB24 and VodTalk, his professional career has also focused on fintech and business consulting. Over the past several years, he has specialised in market expansion, commercial strategy, strategic partnerships and community engagement, helping businesses establish and scale their presence in new markets.

Before joining LemFi, Shah spent five years helping build and grow digital financial services for the Bangladeshi community. Working closely with community organisations, media partners, ambassadors, influencers and small businesses, he played a key role in market expansion, strategic partnerships and customer acquisition, helping thousands of overseas Bangladeshis adopt secure and convenient ways of managing cross-border payments.

Speaking about his appointment, Shah Yousuf said, “It is a privilege to join LemFi at such an exciting stage of its journey. Over the past five years, I have had the opportunity to help grow digital financial services for the Bangladeshi community and build trusted relationships across the market. Joining LemFi gives me the opportunity to build on that experience on a much broader international scale.

“Throughout my career, whether in media, business or fintech, my focus has always been on creating meaningful value for people and building relationships based on trust. I look forward to working with colleagues, partners and communities around the world to strengthen the Bangladesh corridor, support the wider South Asian market and help more migrant families benefit from modern, secure and accessible financial services.”

Shah’s appointment reflects LemFi’s continuing investment in experienced leadership as it expands its global presence. His combination of fintech expertise, commercial strategy, business development and trusted community relationships is expected to support the company’s ambition to establish the Bangladesh corridor as one of its leading international markets while contributing to its wider vision of becoming the preferred financial platform for migrant communities worldwide.